There is no such thing as a successful digital marketing campaign that focuses only on one aspect of digital marketing. Search engine optimization, paid advertising, email, content and social media strategies cannot be run independent of each other and work in the long-term.
Why? Because now, instead of having to go to a local library to find information, people can get it from their computer, or even more conveniently, they can just whip out their phone.
All this access to information has led to new media, social media, shorter attention spans and a whole new way of marketing.
All this access to information has led to new media, social media, shorter attention spans and a whole new way of marketing.
This new marketing terrain can be difficult to understand, exhausting to catch up with and seemingly impossible to master; and just when you think you got it, Google or Facebook goes and changes it’s algorithm.
These platforms are focused on serving the user and they do that by relying on human interaction: likes, time spent on a page, comments, etc. If they stumble across your content, you need to give them what they want and quick.
You have to turn visitors into followers, followers into engagers, and engagers into customers. How? Do this by offering great content in exchange for more and more of their time.
Savvy marketers use targeted ads, engaging social media posts, useful blog posts, carefully directed email and a variety of other methods to pinpoint specific demographics of potential customers and offer them exactly what they what. The more you give them what they want, the more they trust you. And customers buy from people they trust.
When these and other digital marketing techniques are combined, they create visibility and conversions that are much better than the sum of their parts. This practice is what we call value-based or “holistic marketing.”
