Recently, we have been examining the data we’ve found from research reports on content-marketing. We’ve sifted through loads of information about small business owner’s purposes for’ content marketing, their budgets, how they make their buying decisions, and how these wants and needs correspond to the present offerings from a highly diverse, intricate, and constantly changing seller landscape.

 

[heading type=2]Surveys regularly reveal the unexpected, and this time was no exception. We asked content marketers two important questions:.[/heading]

 

• What sorts of content marketing applications alternatives do you most desperately need?

• What software solutions do you plan to commit in over the next 1 2 months?

 

We then broke these content marketing solutions into nine different categories. Sadly, there was a huge level of disconnect amongst their answers.

 

When the information began coming back, we discovered that content marketers mean to spend a large amount of funds in 2014 on tools that will help them generate more content. The phrase “feeding the beast” has taken on a whole new meaning for content marketing; content marketing is a very real issue that confronts organizations which might be working diligently to produce content for a number of different accounts or clients, predominantly via blogs and social media outlets.

 

However, when we asked these same marketers what they truly needed in terms of content marketing applications solutions, and we got a totally different reply. They all said they were looking for tools to assist them in targeting and locating the appropriate audience for the multitude of content they are trying to create.

 

There are certainly many elements that could be causing this level of disconnect, but the most glaringly apparent one is an emphasis on strategies over scheme (i.e., content marketing coming before content strategy). The overwhelming majority of the marketers we connected with said their business lacks a proper, documented content strategy.

 

If there’s one thing that is clear from our studies, it is that finding the right audience to deliver your content to is just as important, if not more so, than just creating massive amounts of content.

 

When creating a content marketing strategy plan, it’s important to consider targeting, distribution, optimization, metrics, and mechanisms to ensure that all compliance and legal guidelines are honored.

Hopefully these finding will help marketers comprehend these difficulties and make more rational, and educated choices based upon on the client’s actual needs and their content strategy plan. For more information on whether or not content marketing is the right solution for you business, check out this link.