Email. Search engines. All those social networks. These channels and platforms are what make inbound marketing possible. Think about it. Without search engines, how would prospects find the content they’re looking for? If there were no such thing as social media, how could businesses still have scalable interactions with thousands of customers and prospects? Sometimes it blows my mind to think how far marketing has come just in the last few years — and how those changes just keep on coming.
This week’s marketing stories cover some noteworthy changes to some of these popular marketing channels and platforms. So before you head out in search of that pot of gold this St. Patrick’s Day, here’s what you should know about some key happenings in the marketing world this week.
Introducing Pinterest Web Analytics, From the Pinterest Blog
In this week’s top marketing story, Pinterest introduces a new analytics tool! In a move that sent the blogging community and social mediasphere abuzz, this social image-sharing site finally released a way for marketers to track the progress of their pins. Pinterest Web Analytics allows pinners to see which pins are getting the most clicks and repins in the context of what people are pinning beside them. Other features include an impressions and reach graph that allows you to see how many people are pinning from your website, viewing your pins, and clicking through to the content. Pretty nifty, right?
Analytics are (or should be) the bread and butter of every marketer’s strategy. After all, how can you prove the ROI of your efforts without the data to back it up? So if you’re leveraging Pinterest for marketing, this new tool is definitely worth digging into. Best of all, it’s free and available to anyone with a verified business account. Not sure what that means? We can explain in HubSpot’s blog post covering the Pinterest analytics update. To explore the new features available via the official announcement, visit the Pinterest blog.
Okay, so Pinterest has a new tool to measure analytics. But how can you tell if you’re analyzing that data correctly to improve you marketing strategy? Never fear, fellow marketer. We’ve got you covered with our new ebook, How to Optimize and Measure Your Pinterest Business Account for Marketing Success. Inside, you’ll find everything you need to know to measure and evaluate the effectiveness of your Pinterest marketing strategy and campaigns. Download it for free here.
The New Twitter Ads Center, From the Twitter Advertising Blog
Pinterest isn’t the only social network out with an update this week. On its blog, Twitter recently announced it’s revamping its Twitter Ads center. What does that mean for marketers, you wonder? More analytics! Twitter boasts new campaign analytics to report on both paid and earned engagements for promoted campaigns. Bonus features include an ability to segment data by device and interests– all in an effort to help marketers get a fuller picture of where and how these ads are resonating.
What makes this update especially exciting is its emphasis on enabling you to better understand your audience. By reporting on who organically interacts with paid content as well as users’ device activity and interests, Twitter Ads can help marketers paint a better picture of their buyer personas. To read more about Twitter’s new Ads Center, head on over to the Twitter Advertising Blog.