Excerpt from the article written by Paul Chaney:
“Twitter has just launched several enhancements that include a major redesign of its layout, the introduction of Facebook-style brand pages, embeddable tweets and a redesign of its mobile and Tweetdeck apps.
Dubbed “Let’s Fly” — Twitter describes it in a blog post — the goal of the redesign is two-fold.
For individuals. Twitter is opting for greater simplicity. Twitter chairman Jack Dorsey said that the company has made it “simpler not just for people already engaged, but easier for new people to discover it and find value in it.” The company also presumably hopes to lure users away from third-party apps such as Hootsuite and regain its position as the default platform where users go to interact via Twitter.
For companies. With the introduction of brand pages, Twitter is allowing more advertising flexibility in the way companies showcase their brands.”