Google, Bing, Yahoo and the other search engines have revolutionized how we learn, collaborate, and shop as well as how we interact with our local communities.
Today, Google alone handles more than 100 billion searches per month around the world. Of those searches, 4 billion desktop queries per month in the United States alone have local intent and more than 50% of mobile queries have local intent.
The major search engines are all currently returning local results that have exceeded the usage of directories like the Yellow Pages as the preferred method for discovering local businesses and local information.
A local business listing is an online profile that contains your company name, address, phone number, and other details.
What Does This Mean For You?
Depending upon your business model, your marketing budget, and your resources, local search may be the right match for your business.
The first step in any local search marketing campaign is the creation of local business listings. The purpose of creating local listings is to make your business visible on the Internet. Each new listing you create can increase your chances of being found by customers. At the same time, many of the local business indexes share data with each other. Thus, the more places you are listed and the more visible you are, the more these indexes trust the accuracy of your business data—increasing your chances of ranking well in local searches.
Need to build your presence? Want your listings updated? Contact us – we’ll help you on this first step towards local search marketing success.